They can come in handy at networking events, trade shows or at more informal gatherings but when given some thought and consideration, business cards can be more than a piece of card with contact details on.
We’re going to look at why you may want to explore this simple but effective marketing tool for your business and what information you might want to think about including when creating one.
Attending a networking event is a great opportunity for you to meet and build relationships with potential new clients. Having a business card at the ready is a convenient way of passing on your contact details. Imagine being asked for a business card and you had never thought they were worthwhile so have never been fussed about getting one. What would you do? Unfortunately, your potential clients may not enjoy scribbling down your contact details on the back of a napkin or their hand.
Business cards can add some professionalism to you and your small business, especially if they are well designed. You want it to present a professional image that people will remember. With this in mind, take your time when thinking about the design, layout and content for your card and how it will stay consistent with the brand of your business. If you can’t decide between a couple of concepts ask for feedback from family and friends.
We’ve briefly mentioned the business card is a marketing tool but it really is! A business card can follow you wherever you go and make it a valuable mobile marketing tool which should definitely be considered when planning your marketing strategy. Its mobility allows you to always be prepared when meeting a potential client.
A business card is a great aid when networking. It’s an easy way of passing on your contact details to a potential customer. Make sure your card stands out from your competitors and makes a positive impression on your client. Think about what information you want to include on the card. We’ve compiled a list of a few you may want to consider:
- Business name
- Email address
- Office address
- Social media handles
- Contact number
Have you got a business card? How beneficial has it been to your business? Let us know!