Starting-up: Frameworks

Milan Gosai graduated from De Montfort University in 2014 not only with a degree in Photography and Video but also Frameworks, a visual based media business he founded during his studies.Frameworks

After graduating from DMU, Milan successfully secured his place on our Graduate Champions Enterprise Scheme. The 3 week scheme aims to provide DMU graduates with the opportunity to learn about starting a business along with £500 towards their idea. Through attending the scheme Milan gained a better understanding of the requirements of self-employment, including marketing, sales, finance and legal issues.

We wanted to find out more about Milan, Frameworks and what motivated him to start his own business.

Tell us about your business?
I am the Founder of UK Frameworks LTD, alongside good friend, Junaid Sheikh. Now consisting of additional cameramen, editors and designers. UK Frameworks is a visual based media group providing Photography, Video, Graphics and Animation services to businesses across the UK. Our clientele involve Volkswagen, ASDA, NHS and more.

Why and when did you decide you wanted to start Frameworks?
With the immense collection of knowledge learnt since a young age and with our great passion for the visual field, 2011 was the year where we decided to utilise the equipment from our university courses and build our portfolio whilst we was studying and working at Leicester Mercury. During this time we realised that the Frameworks brand had huge potential with work being featured in the New York Magazine [Bravura Magazine] in [2012] as well as being selected into a [BBC] competition in [2013], as ‘young aspiring filmmakers’.

What challenges did you face when starting up and how did you overcome these?
We knew how competitive the visual industry was and we had to stay on our toes by keeping our visuals up to standard on regular bases. It was difficult, as there was a point where I working at Leicester Mercury, Sainsbury’s and a production company who shoot TV commercials. I still managed to find time to keep the Frameworks dream alive!

What is the most rewarding part of being self‐employed?
Being self-employed means that we are expected to continually adapt, learn, and update our skills. With every new client comes a new challenge. We are forced to think — to be creative! It’s always a great feeling as we are constantly on our toes, keeping our ideas fresh on every job.

What is the next step for Frameworks?
My goal right now is to find a position where I can grow and take on new challenges over time. Ultimately, I’d like to undertake more management responsibilities and to focus more in strategies and management.

What is your top tip for those thinking of starting a business?
Commitment and motivation are vital and whatever it is that drives you to make it a success. Although enthusiasm is important, good planning is a must and without a good business plan you could struggle to make a go of it!

For more information about Frameworks, please visit their website, Twitter and Facebook page.


2 thoughts on “Starting-up: Frameworks

  1. Hi guys,

    I work for NACUE, and for students and graduates with a start-up, we could have a great opportunity for you!

    The National Association of College and University Entrepreneurs are on the hunt for the next best thing! We are running a competition called the Varsity Pitch Competition which I think some of your participants of Frameworks could be very interested in!

    All you need to enter is to submit a 60 second video pitch on the business to enter for a chance to win an equity-free prize of £10,000 for the business. To be eligible, one of the founders needs to have graduated within the last 5 years.

    To apply, or find out more you can follow this link:

    All the best!


    • Hi Robin,
      Thanks for your comment 🙂 We’ve been promoting the Varsity Pitch through our various digital channels such as Twitter (@dmuenterprise) and Facebook. I believe we’ve had some DMU grads apply for this year’s competition so fingers crossed they do well. Thanks! Stacey

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