My name is Viktorija Rudenia and I am launching my own luxury lingerie label Viktorija Rudenia London in late 2017. The brand focuses on sustainable design and ethical production. The most eco-friendly materials available on the textile market are used for Viktorija Rudenia lingerie.
Currently I am a MA Fashion Design student at De Montfort University and I have done an extensive research on fashion textiles and their impact on the environment. This has enabled me to think through the whole design process from an alternative perspective and understand how more sustainable lingerie could be created than what’s already available on the market.
The brand focuses not only on using eco-friendly fabrics but also aims to offer garments with extensive longevity, which are produced ethically in the UK and Europe. Every process of product development is considered to the highest degree in order to avoid the use of highly toxic chemicals in dyeing and printing as well resource intense textile finishing techniques. All fabric waste will be recycled and spun back into yarns. This way the brand fully takes responsibility of its actions towards the environment and will minimize its waste as much as possible. Viktorija Rudenia London is working towards better welfare of women lives in developing countries. The brand donates 10% of its profit to a Peru based organization Awamaki, who helps women to create sustainable businesses from their traditional craft in rural areas of Andean mountains.
The brand was created because of the frustration of current fashion system and the horrific consequences it has caused the environment and producing communities. The company aims to show to the industry and the consumers that there are alternatives in fashion business without causing so much damage.
I am very grateful to receive support from the Enterprise Team at DMU. The team has given my business a useful guidance and practical advice. On top of that, the competition Pitch2Win award has enabled me to fund part of my venture set up expenses as well as to proceed towards greater good and the beginning of a fashion revolution.