We’ve all consciously avoided the clipboard person at least once. You know what we’re on about, the one who’s ready to pounce and ask you to complete a survey or take part in a competition.
As I look in my inbox, there are no end of emails from retailers who have captured my data through events, newsletter sign ups or because I have bought something from their website.
Building a customer database enables you to contact customers regarding latest news, events, and offers. Among all of these things, regularly contacting your database also ensures your business is fresh in their mind. The big question is how do you capture this data and maintain it?
Here are 5 different methods of integrating data capturing into your business.