Understanding your market and competitors is essential when starting a new business. As well as market research being a vital first step when creating a marketing strategy, you also need to know who your competition are and what they are doing to be able to compete with them.
This video from our 2013-2014 Start-up Session sessions will explain the basics of market research and how to find out who your competitors are.
DMU students and graduates! Keep an eye on our website for information about our new series of start-up sessions.