Start-up Session: Getting Started with Marketing

So you’ve done the research and now you need to give consideration to your customer. Your product or service will not be suited to everyone who lives on this planet, choosing and defining your target customer will help you market your business more effectively.

Our Getting Started with Marketing session will help you understand why it’s important to create a “whole” product and ways to understand and identify your target market.


Start-up Sessions – Know Your Market and Competitors

Understanding your market and competitors is essential when starting a new business. As well as market research being a vital first step when creating a marketing strategy, you also need to know who your competition are and what they are doing to be able to compete with them.

This video from our 2013-2014 Start-up Session sessions will explain the basics of market research and how to find out who your competitors are.

DMU students and graduates! Keep an eye on our website for information about our new series of start-up sessions.

5 Ways to Capture Customer Data


photo credit: Blyzz via photopin cc

We’ve all consciously avoided the clipboard person at least once. You know what we’re on about, the one who’s ready to pounce and ask you to complete a survey or take part in a competition.

As I look in my inbox, there are no end of emails from retailers who have captured my data through events, newsletter sign ups or because I have bought something from their website.

Building a customer database enables you to contact customers regarding latest news, events, and offers. Among all of these things, regularly contacting your database also ensures your business is fresh in their mind. The big question is how do you capture this data and maintain it?

Here are 5 different methods of integrating data capturing into your business.

Continue reading